This week was yet another productive conversation with Jordana. We had a less structured lesson, which allowed me to ask really any questions that had been on my mind throughout the process. When I asked about marketing, she really stressed the importance of networking and simply building credibility through good recommendations and who you know. Not only is this a stronger endorsement of your business than, say an ad in the paper or a flyer, but it certainly costs less as well! Jordana has been emphasizing the idea that I should be trying to save money wherever possible in these critical, early stages or starting up a business.