Week #4: Patricia

This week was yet another productive conversation with Jordana.  We had a less structured lesson, which allowed me to ask really any questions that had been on my mind throughout the process.  When I asked about marketing, she really stressed the importance of networking and simply building credibility through good recommendations and who you know.  Not only is this a stronger endorsement of your business than, say an ad in the paper or a flyer, but it certainly costs less as well!  Jordana has been emphasizing the idea that I should be trying to save money wherever possible in these critical, early stages or starting up a business.

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