What inspired you to start your own business?
We met through running Harvard’s lifestyle and fashion magazine. After we transitioned the magazine online, we found that it was being really well-received and we were getting traffic from all over the place. Girls from other schools were telling us that they wished their college had a magazine like this, because the only writing outlet they had on campus was the newspaper. We realized we were hitting on an unmet need with what we were doing, and thought that we could do something similar beyond Harvard, on a broader, national scale. We identified a hole in the media market for media that targets college women, as well as a missing opportunity for aspiring student journalists to get their work published at the college level, and we sought to respond to these.
What has been your biggest success?
We are thrilled that, in less than a year since our launch, we have established branches at 60 colleges across the country with a team of 500+ college students nationwide, our writers have been offered jobs and internships at top media outlets including Glamour, Marie Claire, Seventeen, O, Harper’s Bazaar, InStyle, among others, and we were named to Inc. magazine’s 30 Under 30 Coolest Young Entrepreneurs.
What was the most exciting aspect of starting your own business?
Every day is different, and we feel like we each get to work 10 different jobs! We get to do journalism, PR, legal, marketing, web, finance- you name it, we do it! It’s incredible to have ownership over what you’re doing and to have a goal and a mission and be able to carry it out and make it manifest.
How do you stay calm when your business stresses you out?
Any time one of us is stressed out, the other two always help to calm the other one down and bring us back to earth! We rely on each other so much for support and none of us could do this on our own. We are constantly pushing each other, encouraging each other, and helping each other. Any time one of us is having a rough day, the others are there to help us snap out of it!
What did your parents or friends say when you told them you wanted to start your own business/ about your business idea?
Our friends and family have been unbelievably supportive and encouraging of what we’re doing. Our parents are our biggest fans- they are always emailing us with ideas they have for us! Stephanie’s dad even wears a Her Campus t-shirt to the gym. We spoke at the Women: Inspiration & Enterprise symposium (www.wienetwork.org
) hosted by Arianna Huffington, Donna Karan, and Sarah Brown in NYC on September 20, and all of our moms attended, which we could not have been more excited about.
Co-founder, CEO & Editor-in-Chief
President & Publisher
CTO & Creative Director